![]() ![]() Chatterbox Central provides each brand with its own digital home, offering real-time consumer engagement and social media amplification. The House Party community personifies "social," with twice the number of Facebook friends, three times the presence on Twitter and Pinterest, and a track record of making three times more brand recommendations online, compared to the general population. For each seven-week campaign, Chatterbox leverages House Party's community of socially active advocates and/or taps into the brand's existing fan base to inspire user-generated content, drive trial and social media activity, and generate product reviews and insights. Think of Chatterbox as House Party's iPad mini - a lighter, less expensive version of House Party, but a great and valuable addition to the product mix."Ĭhatterbox campaigns deliver an individual brand experience, whereas House Party campaigns deliver a shared brand experience. "We've seen significant market demand for Chatterbox - both as a stand-alone program and also paired with our core House Party campaign - to create more sustained engagement, social advocacy and WOM. "Chatterbox is a natural extension of our House Party platform," said Chris Maher, House Party CEO. Leveraging House Party's powerful proprietary platform, Chatterbox offers brands a new way to drive trial and spread brand advocacy and recommendations, online and off, for high return on investment. IRVINGTON, NY-(Marketwired - Aug 14, 2013) - Leading social marketing company House Party announced today that it has expanded its product portfolio with Chatterbox. ![]()
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